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More O’Ferrall Supersites is launching an above-the-line advertising campaign this week, starting with full colour inserts in the trade press. It is the first campaign of its kind that the outdoor company has initiated for over three years.
The ‘Big Idea’ theme is designed to challenge agencies and advertisers to be brave with outdoor by stressing the great creative opportunities and stunning visual potential of the supersite medium” says More O’Ferrall sales director, Michael Lines.
More O’Ferrall: 071 287 6100