Nielsen Video Site Data Report: January 2013
After the frenzy of activity that comes with every festive period, January saw the UK’s online population settle back into a normal routine, with the overall number of users falling slightly.
January was a mixed bag for catch up and on demand sites with half of them taking a hit. YouTube, planet earth’s most successfully video sharing site, lost 5.2% of traffic in January. While this mightn’t seem like a huge chunk, it actually translates to 1.3 million users. Machinima continued to be a strong presence on YouTube, moving up a place despite losing 6% of visitors period on period.
Channel 4’s catch up service, 4oD, fell down one place in the top ten (16 places overall) and decreased the amount of time people spent on the site but managed to hang onto its 5% reach.
BBC iPlayer remained the second most popular online video service with 6.8 million viewers but definitely felt the brunt of the post-Christmas fall in interest. Along with losing 228,000 users, the on-demand service saw time spent and pages per person drop, still had a 16% share.
The New Year wasn’t very kind to Sky Go which dropped out of the top ten, only to be replaced by aggregator of ‘free’ content Movie2k.to.
Film subscription competitors Netflix and LOVEFiLM.com both enjoyed a small injection of activity, but nothing too drastic. Netflix did see a significant drop in the amount of time user spent on the site, down from 44 minutes in December to 24 minutes in January.
Amazon-owned LOVEFiLM didn’t see such a dramatic fluctuation, increasing time spent per person by one minute, up to 21 minutes month on month.
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