Mindshare UK repositions Press department to Publishing

Mindshare UK will reposition its press department to publishing to keep pace with a rapidly evolving multi-platform market.

Mindshare Publishing will offer a mix of platforms – including paper, magazine, online, mobile and tablet – reflecting the growing demand for digital content.

It will also allow the company to work more closely with news and magazine brands to utilise all platforms, ultimately resulting in digital spend growth with a publishers over all.

Charlotte Tice, head of publishing and former head of press at Mindshare UK said: “With the growth in digital, the publishing sector is experiencing one of its most exciting, rapidly evolving and challenging periods.

“Publisher brands are stronger than ever before, with an ever increasing number of touch-points so we are working collaboratively with our digital team to equip all our people with digital skill sets so they are in a position to embrace this change fully. At Mindshare we felt it was time to reflect these exciting changes outwardly in the business.”

Rufus Olins, CEO at Newsworks said that Mindshare’s repositioning of its press department will help break down outdated silos and open up interesting and relevant conversations about how to plan and buy by audience.

“It is audience and content and brands that matter,” he said. “With newsbrands now offering cross-platform reach, the old vocabulary of press is no longer very helpful.”