SecondSync integrates BARB viewing data into social TV dashboard

Social TV analytics company SecondSync has integrated overnight TV ratings from BARB into its social TV dashboard.

The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the minute-by-minute relationship between social TV activity and audiences, and determine to what extent Twitter drives viewings.

The new feature – available to BARB users with immediate effect – is a product of SecondSync’s strategic data partnership with Kantar Media.

Andy Littledale, Managing Director of SecondSync said: “We are often asked about the relationship between social TV data and audience figures.

“Until now, investigating this has been a painstaking process of exporting and correlating data sets manually. Now SecondSync users who subscribe to BARB can now overlay viewing data onto our social graphs, and instantly see how the relationship plays out.”

Connected Consumer subscribers can access the SecondSync programme leaderboard teamed up with BARB overnights figures every morning – including MediaTel’s unique tweets per thousand viewers metric, which instantly shows the interactivity between social and TV.