MediaTel is excited to announce that this year’s Automated Trading Debate, an annual event examining the state of electronic and programmatic trading, will take place on Tuesday 26th November.
The picture for the industry continues to move on as agency desks grow in scale and ambition; major digital players offer new tools; the newspaper industry finally considers its options; and radio and TV continue to reap benefits from their early investments in process-saving systems.
Transparency, control and arbitrage are words being banded around, and in the US some leading advertisers are setting up their own desks. For media agencies the answers will shape the future look – and culture – of their businesses, whilst for media owners the outcomes will shape revenue opportunities, control of inventory and business scale.
The question for clients is, do these developments bring savings and greater targeting opportunities, or confusion and less refined planning?
On the line-up already, Vivaki’s executive managing director, Marco Bertozzi, Sarah Lawson Johnston, managing director, UK and Ireland of Mediaocean and Adam Pace, managing director, Annalect Markets have all been announced, with further panellists to be revealed shortly.
The event is due to take place above the London city skyline at Paramount, Centre Point, between 9am and 1pm.
Early bird tickets are currently available for £160 until 10 October, and £190 thereafter.
For more information, see our events page. Alternatively, you can contact our events team via email, or on 020 7420 3252.
