The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending. However, in the UK, ad spend decreased 2.3% for the period January-June 2013 compared to the same period in 2012.
Globally, expenditures grew 3.5% in the second quarter of 2013 and 2.8% on a year-over-year basis for the January-June periods of 2013 and 2012.
Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1% (to $13.5 billion) for the January-June period.
All regions contributed to global growth for the first half of the year except Europe, where marketers remain “modest” with their ad budgets amidst the regions’ continued fiscal crisis, resulting in a 6% decline for the period.
In Europe, ad spend increased in Norway, Switzerland, and Greece (2.5%, 0.6%, and 7.4% respectively), while expenditures declined in all other countries in the region.
Elsewhere, ad spend continued to recover after slumping during the economic downturn, with quarterly growth of 3.9% in the Middle East and Africa, 2.7% in North America and a more substantial 6.4% in Asia Pacific.
Argentina contributed significantly to growth for the Latin America region with nearly 30 percent growth according to the report. Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia-Pacific for the first half of 2013, with expenditures reaching $51 billion.
