New strategy strengthens Trinity Mirror’s digital arm

Trinity Mirror has today reported strong growth in its digital audience for the period ending 27 October.

The publisher of titles including the Daily Mirror, the Daily Record and the People, as well as regional titles including the Liverpool Echo and the Manchester Evening News, reports that the number of average monthly unique users to its online sites was up 68% year on year during the period, reaching a total of 45 million, while page views were up 65% year on year to 240 million.

Although Q3 2013 revenues were down -5%, this was an improvement on both second quarter and first quarter revenues, in which the company recorded -6% and -11% declines, respectively.

The company also recorded a 27% yearly increase in digital display advertising revenue. However, print advertising revenues declined by -11% during the period with display down -13% and classified down -8%.

“Our transformation programme continues to make good progress and we are beginning to see tangible signs that our strategy is delivering with improving revenue trends, strong growth in digital audience and continued tight management of the cost base, contributing to robust cash flows with falling leverage,” said chief executive Simon Fox.

“Although I expect continued volatility in revenues, the progress we are making provides the Board and I with confidence that our performance for the year will be at the higher end of market expectations.”