UsVsTh3m hits 7 million monthly users

Trinity Mirror has reported that its Buzzfeed-style website, UsVsTh3m, reached seven million monthly unique users in November.

The digital humour and entertainment publishing brand was launched in May 2013 and hit the one million user mark in September. Since then, it has grown 600%.

Trinity Mirror reports that of the seven million users in November, 57% accessed the site from mobiles or tablets and 43% from desktops. 70% of visits were from the UK and the average time spent on the site was six minutes.

UsVsTh3m borrows heavily from Buzzfeed’s journalistic style, which is based on ‘lists’ and driving traffic by encouraging readers to share the light entertainment articles.

In the four years since its launch, Buzzfeed – which recorded 10 million unique UK visitors in November – has gone from zero global revenue to approximately $40 million, with the majority of profit coming from custom ad campaigns.

Malcolm Coles, digital product developer at Trinity Mirror said: “This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers.

“Our next experiment, Ampp3d, producing socially shareable data journalism launches shortly.”