Blinkbox reports record-breaking Christmas

Following a boom in tablets, Tesco-owned blinkbox has reported a record-breaking Christmas, with sales up 245% year on year.

The biggest day for the film and TV service over the Christmas period – and blinkbox’s biggest sales day ever – was New Year’s Day, up 266% year on year.

As well as tablets and games consoles, internet connected TVs offering access to blinkbox showed strong growth – with sales up a huge 465% year on year.

Sales via mobile devices (including tablets), games consoles, connected TVs and set-top boxes now account for over 65% of sales on blinkbox – overtaking PC sales for the first time.

“This Christmas Brits have really switched on to enjoying the latest movies and TV on demand via their various connected devices,” said Michael Comish, group digital officer at Tesco and co-founder of blinkbox.

“The availability of affordable tablets like Tesco’s Hudl means that the latest and greatest movies and TV are at the fingertips of more people than ever.”

Comish said that blinkbox expects to see further growth in tablets, games consoles and smart TVs in 2014 and will be “focusing on bringing access to great entertainment into more and more homes via the most popular devices.”