GMTV Attempts To Win Back Kids

Good Morning Television is attempting to reinstate itself in terms of viewing figures by bringing back ‘It’s Not’, a children’s segment which first appeared during half-term in February and attracted a vast proportion of younger viewers.

Last week’s announcement that Channel 4’s Big Breakfast was outdoing GMTV in the ratings stakes was replaced this week with claims that the latter is attracting 16.7m viewers – the highest figure since its launch in January. Now that stability has been reached GMTV plans to make the most of the Easter break by re-introducing the children’s strand to replace Top of The Morning for the duration of the school holidays.