Social media platform Audioboom has announced the appointment of talkSPORT as its exclusive UK sales partner.
The deal, which will see talkSPORT sell digital audio and display advertising through Audioboom’s network of sports websites, mobile apps and content, means that for the first time media agencies and clients will have ‘one-stop’ access to channel partners including The Premier League, Football League, talkSPORT, The ECB and Sky Sports.
Audioboom enables the creation, broadcast and consumption of audio across multiple media outlets. The company has over 2,000 content partners, including the BBC, Telegraph, Guardian, Sky Sports, CNBC and Universal Music Group.
Launched in 2000, talkSPORT is currently the world’s largest sports radio station and the only national radio station to broadcast sports coverage 24 hours a day, attracting an average audience of 3.2 million weekly listeners.
In the UK, the station is an official broadcaster of the Barclays Premier League, the FA Cup, England internationals, the Capital One Cup and Aviva Premiership Rugby.
“I hope this will mark the first of many similar deals around the world,” said Rob Proctor, CEO of Audioboom.
“We are currently in discussions with other major media companies to replicate this agreement across other content verticals and geographies, including the USA and Australia. This is the first step in the monetisation of the global social media platform we are creating.”
Calum Macaulay, managing director of talkSPORT, added: “Digital is the fastest growth area in media and increasingly advertisers are looking to sport to connect and engage with their target audiences.
“By bringing sport content onto a digital audio platform we are creating a really exciting one stop sell to reach sports fans across the UK. Audioboom has a wide ranging and expanding sports content offering and we’ll be bringing our expertise in selling that content to create a dynamic and exciting commercial partnership.”
