ABC Consumer January – June 2014: Women’s Lifestyle

For the first time Newsline is reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data. As a result, please note that there is no comparable year-on-year data.

Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women’s Lifestyle market for the January – June 2014 Consumer ABC results – all recording average monthly gross circulation of over 436,000. Up 5.9%, ASOS.com saw the greatest growth of all the titles over the period.

Despite being down -1.9% period on period (PoP), Good Housekeeping maintained the fourth spot, followed by Conde Nast’s Glamour with an average gross circulation of just over 405,000.

Elsewhere, the publisher saw mixed results with Vogue down -0.5% PoP, but Vanity Fair and Tatler up 1.2% PoP and 1% PoP, respectively.

There were some moderate gross circulation declines across the sector, with Marie Claire down -11.2% PoP, Look down -10% PoP, Elle down -9.8%, and WM The Woman’s Magazine down -18.2% PoP. However, notably, Look has seen a huge 132.5% increase in digital traffic over the last year.

Following yesterday’s announcement that it will be going digital-only from October 2014, Hearst Magazine’s Company has not reported any figures this period. The women’s glossy saw a -31.8% decrease in print circulation in the last reported Consumer ABCs for July – December 2013 – a total loss of 41,000 copies.