Future publishing has today announced the launch of Future Fusion, a new global content marketing agency that will allow brands to target audiences across the publisher’s network of 52 million consumers.
The agency combines the staff of FuturePlus and NGIN, and existing clients include Sony Mobile, EE, Microsoft Xbox, HP, Tesco, Virgin Holidays and the Professional Footballers Association.
In a statement, Future said that by joining up its multi-channel expertise with its content marketing and editorial talent, Future Fusion offers “a massive competitive advantage” to its clients.
“It’s an incredibly exciting time to launch Future Fusion with its combination of great teams and great work that offers brands more exciting ways to tell their story,” said Jeff Turner, commercial director, Future plc.
“Our blend of top-class editorial, design and digital innovation along with a results focus means we can truly deliver for our clients.”
The news comes after the publisher announced earlier this year that it is to sell off a number of its print titles, alongside a significant management reshuffle which saw the company’s former managing director, Nial Ferguson, step down from his role to head up Future’s content and marketing division.
The company reported a pre-tax loss of £30.6 million for the half-year ending 31 March, before announcing that it would sell its sports and craft portfolio to Immediate Media in an effort to simplify its business and focus on consumer technology markets.
The sale, which was completed in July, resulted in approximately 170 UK and 40 US job losses.
The publisher has since announced that it is to combine three of its online platforms into one entertainment website. From November, TotalFilm.com, SFX.co.uk and GamesRadar.com will merge into a single platform to offer film, TV and game reviews and news.
