Seven wins Grand Prix at Content Marketing Awards
The Advantage (Jobsite) won Seven the Grand Prix prize.
The Content Marketing Association (CMA) last night revealed the winners of its fifth annual International Content Marketing Awards, with Seven, Smoke Creatives and Red Bee Media just a few of those that walked away with gong.
This year saw Seven become the most decorated agency, taking the Grand Prix for its work with Jobsite, pictured, as well as four other awards.
The judges were particularly impressed with Seven’s “depth of strategic thinking behind the [Jobsite] campaign and the consistently entertaining content that delivered real engagement and exceeded all the objectives.”
Agency John Brown also had a successful evening with its work for John Lewis, winning Best Use of Photography for the retailer’s HOME magazine.
Smoke Creatives took home the Launch of the Year Award for ‘Here: A magazine about where we live’ for Shelter, whilst agency August won Best Consumer Membership with Our World for P&O Crusies and Editor of the Year with Completely London/The Experts for Kingleigh Folkhard & Hayward and Flight Centre.
Commenting on the awards, Clare Hill, managing director of the CMA, said: “The CMA International Content Marketing Awards saw a huge diversity of entries from small independents to large multi-national businesses that were judged neutrally from a panel of CMA and non-CMA members.
“We’re proud to see the breadth of entries we received and celebrate the showcase of talent, determination and expertise in the content marketing industry in 2014 – the Awards really have proved content marketing is a channel-agnostic discipline and we’re excited to see what 2015 will bring!”
Best Automotive Title – Hyundai – Honest (Hyundai) – Red Bee Media
Best Finance Title – Money Matters (Sainsbury’s Bank) – Seven
Best Travel & Leisure Title – #allin or nothing (adidas) – We Are Social
Best Membership title (not-for-profit/charities/associations) – Financial Management magazine & app (Chartered Institute of Management Accountants (CIMA) – Seven
Best Consumer Membership – Our World (P&O Cruises) August
Best Retail Consumer – McDonald’s FryFutbol (McDonald’s) – OMD International, Facebook and Arc Sponsorship
Best Non-Retail Consumer – Global Content Strategy – The Pack (Merrell) – Mediablaze Group
Best Public Sector/Government – Ethos journal & website (Serco) – Sunday
Best Internal – Connect (EDF Energy) – Redhouse Lane
Best Specialist – #bestsummerever (British Airways) – Cedar Communications
Best B2B: Industry & Manufacturing – PlumbParts (The Wolseley Group) – Redactive
Best B2B: Professional & Financial Services – Business Agenda (Royal Bank of Scotland) – John Brown
Best B2B: Technology & Telecoms – I-Global Intelligence for the CIO (I-CIO) (Fujitsu) – Seven
Best Brochure/Catalogue – Fortnum & Mason Christmas Brochure (Fortnum & Mason) – CPL and Seven Dials
Designer of the Year – Sam Walker, Market (Lloyd’s of London) – Sunda
Editor of the Year – Donna Hardie, Completely London/ The Experts (Kinleigh, Folkard & Hayward/Flight Centre) – August
Best use of Photography – Home (John Lewis) – John Brown
Best use of Illustration – A magazine about where we live (Shelter) – Smoke Creatives
Best use of Video Content – The Advantage (Jobsite) – Seven
Launch of the Year – A magazine about where we live (Shelter) – Smoke Creatives
Grand Prix – The Advantage (Jobsite) – Seven