Who won the Sun?

Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.

‘Tis the season to be jolly… and drunk, of course, as this week’s winner of Who won the Sun? reveals.

With a boozy bonanza of ‘festive favourites’, Tesco has managed to nab this week’s top ad spot in the Sun, reminding readers that the road to horrific hangovers is indeed nigh.

For 4.4 ethanol-filled seconds, 96% of readers wondered what bad decisions they’ll make this Christmas with the help of good friends Gordon, Captain Morgan and Jack, while Auntie Val pours another sherry in time for Songs of Praise.

However, it was Bacardi that won the majority of attention, slap bang in the middle of the page, followed by Jack Daniels and Smirnoff Vodka.

And further proof that discounted alcohol really is the way to the nation’s hearts, 64% of respondents remembered seeing a Tesco ad in the paper, while 37% said they would do their Christmas shopping at Tesco – the highest percentage when compared to other major supermarkets.

“Adverts that include alcoholic drinks tend to do very well in engaging viewers,” said Lumen founder, Mike Follett.

“Over the Christmas period this seems even more the case, especially with an attractive deal.”

So here’s to a Christmas to remember! Or not, if this is anything to go by….