Rubicon Project acquires Chango

Automated ad platform Rubicon Project has reached an £82.2 million agreement to acquire retargeting specialists Chango.

Chango’s technology processes one trillion page views per month and billions of search events from engines such as Google, Yahoo and Bing.

“The team at Chango has done an extraordinary job engineering and deploying their intent marketing technology; they have built terrific products and a stellar team,” said Frank Addante, CEO and founder of Rubicon Project.

“Chango’s technology brings keyword, contextual targeting and retargeting to premium display, mobile and video advertising. This will enable us to bring intent marketing budgets to an independent, open marketplace that serves premium buyers and sellers at scale for the first time.

“Our combined capabilities will help to grow and innovate, while also fueling a rapid acceleration of Rubicon Project’s overall Buyer Cloud business, advancing our technology roadmap and team build out by more than one year.”

The acquisition is the largest ever made by Rubicon Project and will enable the company to expand its premium advertising marketplace as well as increasing interaction with premium brands and agencies.