Ooyala: The Rise of the Mid-Roll
Ooyala has released a new report looking at mid-roll adverts.
It claims to shows why these ads are becoming a popular choice with publishers and broadcasters around the world.
Suggesting that the reasons are clear: Premium video continues to capture more eyeballs and these growing audiences are watching mid-roll ads with a 90% completion rate. That translates into higher CPMs and bigger revenues.
To download the full report, please click here:
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