A new report from the Association for Online Publishing (AOP) and Deloitte has revealed that digital publishers saw an increase in revenue in Q3 2017 of 6.7%, compared to 3% for Q3 2016.
According to the DPRI report, the increase in revenue has been driven by a rise in display advertising (+37% vs Q3 2016) and subscriptions (+21% vs Q3 2016), which have increased by 18% and 11% respectively year-on-year.
Digital publishers have also seen annual growth from online video increasing by 34% on a 12-month basis from October 2016.
Despite concerns in the previous quarter, there has been a boost in confidence on financial prospects from AOP board members from both company (40%) and industry (10%) perspectives. The wider cross-industry CFO community has also expressed similar positive sentiment in the latest Deloitte quarterly survey.
The DPRI survey also revealed that by platform, smartphones showed the largest growth with a 52% increase in digital revenue from Q3 2016 to Q3 2017, with tablet devices increasing by 11% during the same period.
“Once again we are seeing subscriptions, display and video leading revenue growth, highlighting the way publishers are adapting their priorities in line with industry trends and consumer behaviour,” said Richard Reeves, managing director at AOP.
“The digital publishing industry continues to face challenges relating to ad blocking and ad fraud, so it’s very encouraging that optimism on financial prospects saw an increase in Q3 2017, and – through new industry initiatives and greater collaboration – we hope to see this trend continue.”
Dan Ison, lead partner for media and entertainment at Deloitte, commented: “Publishers are starting to benefit from adapting their business strategies to meet with changing media consumption habits.
“By the end of 2018, we expect around half of consumers will have at least two online-only media subscriptions, ranging from video on demand to news and magazines, rising to four by the end of the decade. The growth of digital-only subscriptions demonstrates that consumers are increasingly willing to pay for content online.”
