Ebiquity poaches ISBA’s Debbie Morrison for new MD role

After 29 years as director of consultancy and best practice at ISBA, Debbie Morrison will be joining media and marketing consultancy Ebiquity as its new managing director, global partnerships and events.

Whilst at ISBA – the body representing UK advertisers – Morrison advised members on issues including marketing transformation, media and marketing best practices, and agency search and selection.

In her new role, Morrison will report into chief strategy officer Christian Polman. She will lead Ebiquity’s collaborations with key trade bodies, as well as facilitate client events, roundtables, and other key client forums to ensure Ebiquity’s clients have access to the latest industry best practices and solutions.

“I am absolutely delighted to be joining Ebiquity. Having spent many years steeped in the advertising industry at ISBA, I know the value of having an independent, trusted partner on your side,” Morrison said.

Ebiquity is absolutely on the pulse of key issues brands are facing, delivering marketing effectiveness and digital attribution modelling, driving transparency in media, in-housing digital media and content, and much more. I look forward to working with our clients, helping them to keep on top of the issues and solve their complex challenges.”