timeTo updates ad campaign ahead of Christmas party season

With the office Christmas party season approaching, timeTo has launched four new executions of its “Where Do You Draw The Line?” campaign, as alcohol, parties and taxis are deemed the three risk areas in which sexual harassment is most likely to occur.

“Over 3,600 people responded to the timeTo study and of those who gave details about their experiences of sexual harassment, 20% mentioned alcohol and 18% work parties or events, while others detailed experiences with colleagues in cabs,” said Karen Fraser, director of Credos.

“These new ads are a timely reminder of the importance of reading and understanding the timeTo Code of Conduct which has been developed to help everybody enjoy the festive celebrations without fear of sexual harassment.”

Developed by Lucky Generals, the multi-platform ad campaign encourages people to consider where they would draw the line between normal interaction and something more sinister. The ads recreate real life scenarios, drawn from timeTo’s industry-wide survey earlier this year.

The campaign first launched on October 31, since which the number of companies supporting the initiative has risen to 165 – an addition of 50 companies. New additions include Spotify, Nexus Studios, Oath and FCB Inferno.

If you or someone you know needs someone to talk to, contact NABS who can offer confidential advice and support on 0800 707 6607 or [email protected]