Graeme Lynch joins SpotX as head of demand

Global video technology company SpotX has appointed Graeme Lynch as its new head of demand, managing the platform’s agency development and demand operation teams for the UK.

He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.

“Television and digital media are changing and SpotX is well-placed at the centre of this convergence,” said Lynch, who is now responsible for ensuring that SpotX’s teams work with buyers to maximise the effectiveness of their video advertising campaigns.

Lynch will report into Ed Wale, managing director, UK and Spain, who added: “Graeme Lynch brings many years of programmatic video advertising experience. An industry authority, he has a wealth of senior agency contacts and knowledge that he can tap into to drive more revenue for the media owners using the SpotX platform.

“As well as sales leadership, he has a strong technical understanding, from the specifics of addressable TV to cross-device planning and agency structures.”