Just Media Arranges Six-Figure Campaign For Morse
Just Media has planned and bought a six-figure mixed media campaign for technology and IT services company, Morse Group.
The campaign, which is designed to raise awareness of the company’s IBM division, will run until the end of October and will target business travellers and commuters with a combination of outdoor, ambient and press activity.
In an attempt to attract Eurostar customers, activity will focus on Waterloo station, with floor media, lift banners and supersign posters supporting a large branded glass window at the Eurostar terminal. Similar promotions will also run at Manchester’s Piccadilly station and Edinburgh Waverly.
During September Morse Group leaflets will be placed in the business lounges of selected airports and press ads will appear in British Midland’s in-flight magazine. A highly targeted campaign will also run in the IT trade press as well as in regional titles in Manchester and Edinburgh.
Commenting on the campaign, Kate Parry, senior account director at Just Media, said: “A mixed media campaign such as this can be very impactful. The message is echoed in several different media and is reinforced every time the audience is exposed to it. By planning a campaign around travellers and commuters there is increased exposure and therefore an enhanced likelihood of awareness in the target audience.”
Just Media: 020 7737 8000 www.justmedia.com
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