TV Market Round-Up July 2002 (Subscribers)

Analysis of July’s TV revenue figure for the UK’s main terrestrial channels reveals an overall decline of 3.4% year on year. All channels experienced a decline in total revenues, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the television market after an injection of cash from major shareholder RTL. Satellite revenues also fell, with a 3.4% year on year decline.

The ITV franchises remained relatively stable during July. LWT saw the most significant drop in revenue share, dropping 1.03 percentage points year on year. On the brighter side Meridian was seen up 0.94 percentage points year-on-year. Central and Carlton maintained their positions, with the largest share of revenues, at 16 and 15 percentage points respectively.

Costs Per Thousand

Costs per thousands rose across the board, with the exception of Channel 4, which stood out with its broad-based decline. The channel may have suffered as its rivals screened major sporting events including the world cup and the commonwealth games. ITV1’s costs per thousands rose across the board, with the most notable increase in the housewives with children category, followed by ABC1 adults.

Commercial Impacts

Commercial impacts were down across the board at ITV1 which continues to carry the brunt of the advertising recession. ITV1 experienced its biggest declines among women with women and housewives with children down 17,9% and 10.9% respectively. However commercial impacts were seem up across all categories for other terrestrial and satellite channels. In contrast to ITV Channel 5 appears to have cornered the female market, with a 23.7% increase in impact on housewives and a 23.3% increase in impact on women.

Recent Television stories from NewsLine Bertelsmann May Sell Channel 5 Stake BBC Launches Top Of The Pops Saturday Spin-Off Digital TV Equipment Must Be Free To Meet Government Targets Big Brother helps C4 Beat ITV1 and BBC1 In Daily Share Carlton And Granada Defend Football League Attacks NTL Broadcast Predicts Bright Future For Streaming 19% Of UK Adults Have Interactive Digital TV, Says Report Granada Pairs Popstars With Fast Food Brand ISBA Responds To DEMOS ‘Unhealthy Food’ Ad Levy Proposal GEITF 2002 Events Programme Announced Granada Sets Muller Up With Blind Date Liddiment Criticises Draft Communications Bill BBC To Increase Programming Investment Granada Sets Muller Up With Blind Date Liddiment Criticises Draft Communications Bill BBC To Increase Programming Investment BSC Report Shows Rising Complaints Outlook Improves For ITV Advertising Evans To Return To Channel 4 With New Shows

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