Global marketing and communications agency, WPP, has announced that its Red Cell network has bought leading French creative agency, Les Ouvriers du Paradis.
The Paris-based agency will merge its operations with Red Cell’s existing French operation, Red Cell Paris and be renamed Les Ouvriers du Paradis/Red Cell.
The acquisition continues WPP’s strategy of strengthening its networks in important growth sectors and markets, the group said in a statement. The value of the acquisition was not disclosed.
Les Ouvriers employs 33 people and had revenues of E4.5 million and net assets of E1.4 million for the year ended 31 December 2001.
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