Dentsu launches global gaming solution Dentsu Gaming

Dentsu has launched a global gaming solution, Dentsu Gaming, today which combines the agency group’s services around strategy, activation, intellectual property development and partnerships.

Dentsu Gaming will be accessible through its production, creative, customer experience and media agencies globally, from Carat, dentsu X, iProspect, Isobar and dentsumcgarrybowen to Merkle and the Content Business Design Centre (CBDC).

It will additionally provide in-game advertising, commerce, consumer promotions, native game integrations, Augmented Reality, Virtual Reality , talent activation, e-sports and experiential for brands looking to capitalise on the complex gaming environment.

Keiichi Yoshizaki, executive officer of Dentsu Inc will lead the global launch and said: “Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.”

The Global Games Market Report from Newzoo reported there were 3 billion gamers worldwide in June 2021.