TV Advertising Most Annoying, Says Survey

A study for the Periodical Publishers Association has found that advertising on television is more likely to annoy UK adults than on any other medium.

NFO surveyed over 2,000 adults over 15 years, and found that over 50% found TV advertising annoying, compared to just under a quarter who were annoyed by ads on the radio and just 9% who disliked advertising in newspaper supplements.

The respondents were also asked whether the quality of different media was worsened when advertising was present. In the case of TV, 39% thought it was. 20% felt the same way about radio ads but only 8% felt that way about ads in magazines and newspapers.

Advertising on websites was seen as annoying by 18% of respondents, and 16% thought that it made the quality worse. This week the Internet Advertising Bureau (IAB) issued a set of “Golden Rules” for internet advertising, which it hopes will improve the sector’s status in the media mix (see IAB Unveils Golden Rules For Online Advertising).

PPA: 020 7404 4166 www.ppa.co.uk

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