The forecasts for advertising expenditure in the regional press are showing steady improvements for 1994, the Free Newspaper Conference was told on Friday.
Mike Waterson, research adviser to the Advertising Association, told the conference that the next two years are expected to be good ones for both the advertising industry as a whole, and the free newspaper business.
He also explained that the free sector could not maintain the huge growth it has made over the past 20 years for the next 20 years, but that it would mature in line with the rest of the industry. Despite the rapid boom, recently the free paper sector has been through a “rapid deceleration of growth in direct response to economic events”, he pointed out, adding that the industry more and more resembled the regional newspaper business as a whole.
The most significant trends in free newspaper ad revenue will be in the areas of recruitment advertising and in property advertising, he believes. He also believes that free weeklies are likely to continue growing faster than paid for weeklies for some time to come.
Free Newspapers: The Next 20 Yrs,
Report price £35 from Newspaper Society 071 636 7014
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
