The Health Education Authority yesterday called for a ban on Embassy Regal cigarette ads because of research which shows that the ads appeal to children and teenagers.
It is the first time that the government funded authority, which opposes all tobacco promotion, has attacked the advertising of one brand.
The posters feature a middle-aged man called Reg. His character has become so popular among children that, according to the authority children in Manchester now use the term “Reg” as a name to denote stupidity. The HEA has written to the ASA calling for the withdrawal of the posters.
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