AA Revises Forecasts Up In Light Of Improving Climate

UK advertising will grow by 2.3% in the second quarter of this year, dropping to 2.1% in Q3 and rising to 4.6% in Q4, according to the latest, revised forecasts from the Advertising Association.

The new forecasts are more positive than the previous set, published in March, which had predicted a 0.5% increase in Q2, followed by 1.7% and 4.8% growth in Q3 and Q4 respectively. Television, radio and consumer magazines are all expected to show a return to decent growth throughout the remainder of the year.

Moving into 2003, the strongest growth is expected in the outdoor and transport sector, with radio and TV continuing to make gains above the average.

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