The Observer Promotes Body Uncovered Supplement

The Observer is launching a television and radio advertising campaign to support the latest edition of its Body Uncovered series.

The new supplement follows the success of the paper’s Crime Uncovered magazine and examines the relationship we have with our bodies. It includes a range of content dedicated to health and wellbeing, as well as the full findings of a specially commissioned ICM poll.

The new Body Uncovered supplement will appear in the paper on Sunday 26 October and will be heavily promoted. The television advertising campaign will begin this Friday, with a creative designed by Mother and media planning by PHD.

Postcards promoting the supplement will be distributed in gyms throughout the country and pear-shaped stickers will highlight key findings from the ICM poll, such as ‘42% of women would consider cosmetic surgery to change their shape’.

The latest ABC results for the six months ending September 2003 brought bad news to The Observer, which recorded a 1.2% year on year decline in circulation to 448,336, down from 453,555 in the same period in 2002.

Earlier this year The Observer boosted its magazine offering with a new monthly music publication entitled The Observer Music Monthly. The new title launched with the backing of a heavyweight ad campaign and marketing activity to support each individual issue (see Observer Launches New Monthly Music Title).

Guardian Media Group: 020 7278 2332 www.gmgplc.co.uk

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