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C4 Deal With TAG Lager
Channel 4’s new eccentric Friday night arts programme, Eurotrash, is to be sponsored by Bass Brewers’ premium lager, TAG.
The deal, worth £100,000, is the latest stage in the campaign to make TAG the leading cult lager brand. Eurotrash, which will run for 6 weeks, will cover the trendiest parts of European culture fashion, film, music and art.
