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C4 Deal With TAG Lager

C4 Deal With TAG Lager

Channel 4’s new eccentric Friday night arts programme, Eurotrash, is to be sponsored by Bass Brewers’ premium lager, TAG.

The deal, worth £100,000, is the latest stage in the campaign to make TAG the leading cult lager brand. Eurotrash, which will run for 6 weeks, will cover the trendiest parts of European culture fashion, film, music and art.

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