Details Of Sky Ooh Survey

19% of men watch television in a pub/ club each week on average (3.96 million), according to an out of home viewing report released by Sky this week. The most viewed channel is Sky Sports with 58% of men stating that their out of home viewing included this channel sometime in the past week. 54% of male pub/club viewers of Sky Sports are 18-34 year olds, and overall out of home viewing by men to Sky Sports football virtually doubles men in-home audiences.

1527 men were selected at random from BT telephone directories,aged 18+, by region, age and social class.

Question: Have you watched television at all during the past week outside of your home?

Question: Which channels have you watched in a pub/club etc in the last week?

Question: In a typical week do you usually watch FA Premier League Foot- ball in a pub/club etc?

CONCLUSIONS INCLUDE:

• 2.27m men watched Sky Sports in a pub/club during the week of the study
• Out-of-home viewing increases the BARB viewing audience by 3.96 million men every week