Hachette’s Inside Soap Goes Weekly After Celebrity Boom
Hachette Filipacchi is extending the frequency of its Inside Soap magazine from fortnightly to weekly and is relaunching the title with a new modern look and increased editorial content.
The move reflects the thriving nature of the celebrity magazine market as readers turn away from older, more traditional women’s titles in search of the latest gossip on the lives of the rich and famous (see ABC Jan-Jun 2003: Celebrity Magazines Continue To Thrive).
The new look Inside Soap magazine will go on sale every Tuesday from 2 September and will continue to target heavy viewers of terrestrial TV and satellite channels with the latest gossip and celebrity interviews.
Commenting on the relaunch, Kevin Hand, chairman of Hachette Filipacchi UK, said: “Inside Soap has long been the choice of the majority of discerning soap viewers and the demand for us to take it weekly has been enormous.”
“Now Hachette Filipacchi is firmly established in the UK we are uniquely well placed for this sort of initiative as we actively seek opportunities to expand through launches and through generic growth in the different sectors of the market.”
Publisher, Grace Stewart, added: “This exciting move will mean more gossip, more often for soap lovers. We are delighted to have our readers backing for an increased frequency and look forward to welcoming many more on board.”
The latest ABC circulation figures for the six months to June show that Inside Soap has seen its circulation decline by 2% year on year to 247,699. However, its sister title, All About Soap, recorded a solid 1.8% increase during the same period to 106,049 (see ABC Jan-Jun 2003: Gossip Titles Shaken By New Launches).
Hachette Filipacchi’s young women’s title B recently featured a special edition of rival gossip title, OK magazine in a unique promotion designed to raise the profile of both titles (see Hachette Teams With OK Magazine For Special Promotion).
Hachette Filipacchi: www.hachette-filipacchi.com
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