Aerodeon Launches Pan-European Ad Campaign

Mobile marketing agency, Aerodeon, has launched a pan-European ad campaign following its recent global expansion.

In France, the group will be launching its first consumer on-pack SMS campaign for Ballantine’s Original Character Whisky. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance to win tickets to attend a Six Nations rugby match in Scotland.

Meanwhile, in Turkey, Aerodeon is to launch a nation-wide campaign for YKM department stores, together with Bonus card and GSM operator Turkcell.

Aerodeon recently launched the first pan-European SMS sampling campaign for flagship men’s hair gel brand, Brylcreem.

The eight week campaign, which runs until October, will see Brylcreem distributing thousands of Next Generation Ultra Gel samples to young men in six holiday destinations. Consumers will be invited to text a code found on their sample pack, received at Club 18-30 ‘welcome’ meetings, in order to win a variety of prizes.

Commenting on these initiatives, Chris Bourke, Managing Director of Aerodeon UK, said: “This is an exciting time for Aerodeon. These campaigns signal that our vision of an international network is coming to fruition and that the hard work by our European offices is paying off.”

Aerodeon recently secured a deal to launch the first ever SMS campaign for Bacardi Breezer (see Aerodeon To Launch SMS Campaign For Bacardi Breezer).

Aerodeon: 0207 629 0089 www.aerodeon.com

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