Mega Profile Secures Bosch For Giant Banner Campaign

Outdoor advertising group Mega Profile is launching a campaign to promote Bosch power tools across its portfolio of giant banner sites.

The campaign, planned by Mediaedge:cia and bought by Portland Outdoor, will run across sites covering scaffolding on major building projects in six city centres across the country. It will feature the strapline: “Beaten By Nothing”.

Giant banners are becoming increasingly popular with advertisers looking to achieve maximum cut-through. Recent research from Mega Profile shows that 60% of adults prefer to see giant advertising wraps on city centre buildings undergoing construction than bare scaffolding (see Mega Profile Uses Research To Promote Giant Ad Wraps).

Mega Profile recently came together with nine other similar companies across Europe to offer advertisers access to the first international network of large format poster sites. The Mega Group consortium controls around 450 giant sites in 12 countries including Russia, Portugal and Germany (see Mega Profile To Head European Giant Poster Consortium).

The latest figures from the OAA show that outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million (see Outdoor Industry Sees Ad Revenue Rise In Second Quarter).

Mega Profile: 020 7580 977 www.megaprofile.com

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