Cinema Admissions Dip During April
Cinema admissions fell by 6.2% year on year during April to just below 12.5 million, according to the latest figures from the Cinema Advertising Association (CAA).
April’s figure takes cinema admissions for the year to date to 54.1 million, which equates to a loss of 12% on the same period in the previous year. However, with a number of Hollywood blockbusters due to hit the big screen over the coming months, the CAA is confident that admissions are on course to reach a total of 182 million by the end of 2003.
The top five films for April include the spy spoof Johnny English, which topped the monthly box office, taking over £14 million. It also achieved the third highest opening of the year so far, with £3.4 million.
Jungle Book 2 proved a favourite with families during the Easter holidays, but it was Hollywood’s latest bad boy, Colin Farrell, which stole the limelight. The former Ballykissangel star appeared in both the forth and fifth most popular films of the month, with Phone Booth taking £3.6 at the box office during April and The Recruit taking £3.2 million.
Commenting on the figures, Christine Costello, vice-president of the CAA, said: “Already we have seen a diverse range of films released across January to April, appealing to all audiences. There is also a great deal to look forward to in quarter 2, including the much-anticipated release of Matrix Reloaded, plus Charlie’s Angels 2, The Hulk and Terminator 3.”
Monthly cinema admissions fluctuated significantly during 2002. However, advertisers were consistently delivered audiences of between 10 million and 20 million, despite a number of significant seasonal peaks and troughs.
CAA: 0207 534 6363
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