NMA Unveils First Corporate Identity

The Newspaper Marketing Agency has unveiled its first corporate identity, as it prepares to release the results of a major study into the issues currently facing the sector.

An extensive consultation exercise involving 150 interviews with national newspaper owners, advertisers and clients has been carried out since Maureen Duffy was appointed chief executive of the industry body last October (see Maureen Duffy Takes Newspaper Marketing Role).

Speaking at ISBA’s recent Advertiser conference, Duffy described the study as a chance to “educate, inspire and inform” advertisers about the potential that newspapers offer. It is expected that the results will be released in mid-July.

The NMA’s new identity, designed by No One, a division of HHCL/Red Cell, uses newspaper typography to convey the organisation’s role as the voice of the national newspaper industry.

Duffy said: “The NMA’s job is to make a compelling case for national newspaper advertising. Our authoritative and modern new brand will play a vital part in positioning the NMA at the heart of the debate in the months and years ahead.”

The NMA is the result of collaboration between the national newspaper groups and aims to argue the case for display advertising in the national press to all those in the marketing community (see National Newspapers Unite To Promote Ad Space).

The latest monthly ABC results for April show that the climax of the conflict in Iraq did little to boost the national newspaper market during April, with the sector seeing circulation remain virtually static at around 26.4 million (see ABC National Newspaper Round-Up – April 2003).

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