Daily and Sunday Telegraph Set For Major Re-Design

The Daily and Sunday Telegraph are to undergo a major re-design in the spring, which will be promoted by a national marketing campaign.

It is understood the Telegraph Group will be using money saved from cutting back on bulk sales to invest in new content for the paper over the coming months (see Telegraph Group Puts An End To Bulk Sales).

According to reports, there will be new investments in high-profile columnists, book serialisation rights and editorial innovations.

The Telegraph‘s critics have often attacked the paper for its older readership, and commentators suggested that last week’s Zadie Smith interview with rap star, Eminem, was the first of many big name interviews designed to attract a younger audience.

However, reports that the paper is to re-position itself to attract younger readers have been dismissed by sources, which claim it would not risk loosing its core readership or plunging into a ‘identity crisis’.

The Daily Telegraph is currently the only broadsheet in the market which does not contain the tabloid sections made popular by the Guardian and the Times. It is believed that the paper has no immediate plans to launch its own tabloid section.

The latest six monthly ABC figures show that the Daily Telegraph‘s circulation dropped below the all important 1 million mark for the first time during December 2002 as a result of its decision to end the practice of bulk sales. Circulation slipped by 3.9 year on year to 981,084, down from 1,020,889 in the same period the previous year.

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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