New Britvic Campaign Puts The Fizz In Nickelodeon

Viacom Brand Solutions has secured a deal with Britvic to promote its new Freekee Soda soft drink across Nickelodeon’s online and broadcast platforms.

The four-week long campaign, which begins later this month, will encourage viewers to visit Nickelodeon’s website to enter a special Freekee Soda competition for the chance to become a TV presenter.

The on-air promotion will include a range of television ads designed to raise awareness of the new soda through the use of spoof news reports. The campaign will target 10 to 15 year-olds and is limited solely to the Nickelodeon channel.

Paul Curtis, managing director of Viacom Brand Solutions, commented: “Nickelodeon is taking on a key role to successfully launch Freekee Soda. The channel’s ability to talk effectively and succinctly to the target audience is essential in developing the consumer relationship with the Freekee Soda brand.”

Ian Armstrong, brand group manager, added: “Nickelodeon’s values are the perfect match for the unique and cool positioning of the Freekee Soda product. The creative execution and content of the campaign reinforces the overall brand proposition in a relevant and meaningful way.”

The deal was developed, negotiated and managed on behalf of Freekee Soda by BroadMind, Mindshare’s specialist sponsorship consultancy, along with Jennifer Gibbons of Viacom Brand Solutions.

Viacom Brand Solutions recently expanded into third party sales and took over sales at the recently launched E! Entertainment channel (see Viacom Makes First Move In To Third Party Sales).

Viacom: 020 7482 3000 www.viacom.com

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