NME Secures Festival Sponsorship Deal
IPC has secured a three year sponsorship deal with a range of the UK’s largest festival promoters to ensure that the NME brand is at the forefront of some of the season’s key live music events.
The sponsorship deals have been secured with Mean Fiddler, which handles the Reading and Leeds festivals, DF Concerts for T in the park and SJM concerts and MCD productions for the V festival.
The deals will see NME receive branding on various stages and signing tents at all three festivals, as well as unique and exclusive news access to the bands playing. There will also be NME flyers, stickers and sampling at the concerts and readers of the magazine will be offered the opportunity to win VIP tickets to all the festivals.
Commenting on the agreement, Neil Robinson, publishing director of IPC’s music titles, said: “Collectively, these three events reach over 500,000 people a year and have be proven over and over again as the best place for the NME to be at the heart of its readers summer. We’ve been doing deals with these guys for years now but this is the first time that we’ve actually structured long term contracts”
Melvin Benn, managing director of Mean Fiddler Music Group, added: “The Reading Festival and the NME have consistently been at the forefront of live music. With this year being the 30th year of the Reading Festival, we are pleased to be uniting the histories and profiles of the both the festival and the NME into a sponsorship deal for the future.”
NME will be the exclusive music media partner for all three events until 2006 and will receive options to extend the sponsorship deal further.
The cult music title is to promote the summer festival season with four special issues covering a range of forthcoming live music events (see NME Highlights Festival Season With Special Issues).
According to the latest ABC results for the six months ending December 2002, NME has seen its circulation increase by 4.1% to just over 73,000. The magazine’s strength has been attributed to backlash against the increasing proliferation of manufactured pop acts and the decline of dance music in the charts.
IPC Media: 0870 4445000 www.ipc.co.uk
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