DoubleClick Teams With AOL For Spam Crackdown

Digital advertising solutions group, DoubleClick, has partnered with AOL to launch a major research project into consumer attitudes to spam, as part of a series of initiatives to tackle the growing problem of junk email.

The research is designed to give legitimate marketers a better understanding of how to further differentiate their email communications from spam. The group has also revealed a range of initiatives to help email advertisers better understand and leverage policy.

These include an extensive education programme, which is also designed to tackle the growing spam crisis, as well as plans to closely monitor and report on legislative developments related to unwanted email ads.

Scott Knoll, vice president and general manager of DoubleClick’s marketer solutions division, commented: “We are absolutely committed to helping the industry in its search for a solution to spam and we are determined that a solution be both pro-consumer and pro-legitimate marketer.”

He continued: “Only a combination of legislation technology, education and industry co-operation can bring about an ultimate end to this problem.”

Spam is a controversial issue and the Government recently launched an initiative to crackdown on unwanted email and strengthen privacy rights for electronic communications (see Government To Crack Down On ‘Curse Of Internet’).

However, The Direct Mail Association has warned the Government that its plans to put a stop email spam could disadvantage UK businesses in the global market (see DMA Warns Against Plans To Prevent Email Spam).

Doubleclick: 020 7399 4400 www.doubleclick.com

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