Gallegos United welcomes industry veteran Fragata

Gallegos United, an independent advertising agency specialized in multicultural marketing, has announced the appointment of Pedro Fragata as its new Executive Director. Fragata steps into this newly created role to spearhead the agency’s entire Comcast business portfolio, encompassing the Xfinity and NOW brands.

“I believe that marketing today means marketing to multicultural audiences”

“I see Gallegos as one of the top agencies in this space, with an excellent client roster and an entrepreneurial spirit,” says Fragata. “As a founder-led, independent agency with impressive talent and leadership, Gallegos United is the ideal environment for me to learn and implement great ideas with more agility. I am excited about the prospect of building strong relationships with my clients and helping them grow their businesses by developing groundbreaking creative work.”

This move underscores Gallegos United’s commitment to cultivating and strengthening its long-standing client relationships. As Comcast aims to connect more deeply with Hispanic audiences and leverage digital channels effectively, Fragata’s leadership will be crucial in developing tailored solutions to navigate the complexities of today’s market, said Gallegos United in a statement.

“Highly effective client-leader in today’s complex advertising environment”

Fragata’s extensive experience in delivering growth-oriented solutions for top global brands makes him a valuable asset to Gallegos United. Fragata brings a wealth of experience to the table, having consistently delivered growth-oriented solutions for leading global brands. His most recent roles include Group Account Director roles at renowned agencies like DAVID, Wieden+Kennedy, and AlmapBBDO. Fragata’s leadership was instrumental in crafting award-winning campaigns that garnered numerous accolades, including Cannes Lions and Effie Awards. His contributions helped propel AlmapBBDO to be recognized as Cannes Lions’ Agency of the Decade in 2020.

“Pedro brings world-class business acumen and a remarkable creative pedigree, which, coupled with his proven history of implementing growth solutions for top brands, make him a highly effective client-leader in today’s complex advertising environment,” said Jose Pablo “JP” Rodriguez, Managing Director, GALLEGOS United. “We are excited to have Pedro join our team and look forward to the innovation and leadership he will bring to our Comcast portfolio.”