Creator marketing platform Humanz expands into the U.S.
Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday, bringing a fresh approach to influencer marketing.
A growing industry demands change
The influencer marketing landscape is experiencing explosive growth, with creators holding immense power to reach targeted audiences. Recognizing this shift, over 90% of marketers now leverage influencers in their strategies, stated Humanz in its statement.
This significant change is further underscored by the recent acquisition of Influential by Publicis, highlighting the immense potential within the influencer space.
At the forefront of transformation
Humanz sits at the forefront of this transformation. The platform launched in Israel in 2017 and has since gained strong traction in global markets, including Europe, Latin America, South Africa, and the Middle East.
Boasting a network of over 300,000 global creators and collaborations with giants like Google, McDonald’s, and L’Oréal, the platform has facilitated over 15 million creator partnerships, driving close to $500 million in sales.
Humanz goes beyond connections
Their transparent, data-driven platform empowers creators with real-time insights into campaign performance. This allows creators to optimize content, make informed decisions, and become valuable business partners for brands.
“The U.S. is a critical hub for the creator economy, and our platform is uniquely positioned to address the evolving needs of this dynamic industry by driving greater outcomes for both brands and creators,” said Roee Zelcer, CEO of Humanz US. “By focusing on transparency, trust and data-driven insights, Humanz solves the fundamental pain points in influencer marketing, making it easier for brands and creators to build meaningful, long-term partnerships.”
Lipovetsky: a powerful alliance
Humanz’s US entry is further bolstered by their announcement of a partnership with Valeria Lipovetsky, a beauty and fashion influencer with over 6 million followers, host of the “Not Alone” podcast and founder of Creator Method, a resource for creators. She will assume the role of Chief Creator Officer.
“I’m thrilled to join Humanz, a platform that is truly redefining authenticity and transparency in the creator space,” said Lipovetsky. “Traditionally, creators had limited visibility into campaign performance, but with Humanz, they have direct access to real-time data and insights right within the app. This empowers aspiring creators to monetize their passion immediately and craft content that resonates.”