Sky Media has announced six winners of its Sky Zero Footprint Fund, offering £2m in media value across Sky platforms to promote their sustainable missions.
This year, the initiative has restructured into three categories, with the winners of each category successfully showing they can drive meaningful change through environmental action.
The Champions category supports larger brands that can ignite national conversations on sustainability. The winner is confectionary brand Tony’s Chocolonely, taking a prize worth £500k of ad space.
Catalysts backs charities and non-profits with high-impact missions. The winners are fitness community project GoodGym and global environmental action NGO Wrap, each winning £200k in advertising support.
Disruptors spotlights challenger brands offering innovative sustainable solutions. The winners are natural deodorant brand Fussy, laundry business Guppyfriend and oral wellness brand Pärla, with each awarded £200k in media value.
Sky Media brings back sustainability fund
The winners now move into the creative production phase. Each will produce a high-impact TV campaign using sustainable production guidance from AdGreen, focusing on reducing environmental impact throughout.
For the “final” in November, when the ads will be shown, a Grand Prix winner will be granted an additional £500k in ad space.
A panel of experts in advertising, creativity and sustainability assessed live pitches from 18 shortlisted businesses. The brands were judged based on creativity, impact and sustainable credibility.
This year marks a return of the sustainability competition, which had a year off in 2024. Since the scheme launched in 2021, Sky Media has invested £8m in advertising support for sustainability-led initiatives.
Sarah Jones, director of planning at Sky Media, highlighted how the initiative’s new format has enabled a broader set of winners. She added: “From big brands leading the sustainability conversation to charities and challenger brands with bold ideas, the quality and creativity of the pitches blew us away.”
