Rajar Q2 2025
The BBC continued to lead during the breakfast timeslot in terms of weekly reach, according to the latest Rajar figures.
This is despite Radio 2’s Breakfast Show reporting a 3.2% decline in weekly reach. Presenter Scott Mills replaced Zoe Ball as host in January; this is the first full quarter since he took over.
Top commercial breakfast programme Heart Breakfast with Jamie and Amanda (Global) grew its weekly reach by a marginal 0.9% year on year and saw a quarter-on-quarter decline of 2.7% from Q1 2025.
Meanwhile, Bauer’s Magic Radio Breakfast, hosted by Harriet Scott and Gok Wan, saw a 27.1% year on year decline in its weekly reach to 772,000.
Kiss Breakfast with Jordan and Perri also saw a 12.8% quarter-on-quarter decline in its weekly reach to 477,000. The Media Leader unerstands this is a result of rebranding Kiss’ local stations to Hits, meaning Kiss is now a digital-only brand.
Notably, GB News saw a year on year decline of 10.7% in its weekly reach to 191,000 listeners, with a quarter-on-quarter decline of 19.4%. This comes after a period of standout growth during Q1, where the breakfast show saw a 25.4% year-on-year jump in weekly reach to 237,000 listeners.
Examining the London market, three Global brands topped the charts: LBC London (+11.4%) overtook Heart London (-4.0%) and Capital London despite seeing a 19.2% year-on-year decline in weekly listeners to 641,000.
Global’s Capital Xtra breakfast programme with Robert Bruce and Shayna Marie saw the strongest growth among stations in the capital (+11.6%) to reach 278,000 weekly listeners.
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