Telegraph Launches New Upmarket Travel Title
The Daily Telegraph will launch a luxury travel title next month, catering for the premium leisure market with advice from experienced travellers and journalists on the finest holiday hotspots money can buy.
The 68-page Ultratravel title will be printed in full colour and in large format, billing itself as a “Guide to heaven on Earth”. The winter 2004/2005 edition will be published with the Daily Telegraph in London and the South East on 13 November with a print run of 600,000.
Amongst the title’s content will be features on the best destinations, travelling in style and comfort and the best holiday activities. The magazine’s emphasis on premium breaks will be delivered with expert advice from writers, journalists and experienced globetrotters sharing the secrets of their jet-setting lifestyles.
Amongst those contributing to the title are Victoria Mather, in search of hotel perfection, Lord Lichfield, who reveals his favourite hotels, restaurants and concierge, and Mike Atherton, who celebrates the end of the cricket season by visiting the new Four Seasons Hotel in Provence.
Also included is a calendar of the best winter festivals, parties, events and special occasions around the world, a round-up of luxuries every traveller will want to take away and the Ultratravel directory, listing how to fly, where to stay, and all that’s new in designer hotels.
Commenting on the new title, Telegraph travel editor and Ultratravel editor, Graham Boynton, said: “While the emphasis these days is often on £15 flights to cut-price hotels in crowded resorts, the real pleasure of 21st century travel for those who can afford it is the delight of travelling at the front of the aircraft and being delivered refreshed into a world of calmness, smoothly efficient service and exquisite taste. Budget travel has its place but this magazine is unashamedly for travellers on the next stage of the journey.”
Advertisers already signed up for the launch edition of the magazine include Elegant Resorts, Emirates, Silversea Cruises and Shangri-La Hotels. With all advertising sold, and a positive response from advertisers to the first issue, the Daily Telegraph has committed to publishing the magazine four times next year, with the first issue of 2005 out in February.
Explaining the positive responses from advertisers, Stephen Dunk, sales director at the Telegraph Group said: “The launch of Ultratravel capitalises on the phenomenal growth in the premium leisure market. The response from this sector of the travel industry has been unbelievably positive, with advertisements placed by companies from all over the world, including some who have never advertised in the UK before. We are very excited about our commitment to further editions in 2005 given the overwhelming success of the first issue.”
The Daily Telegraph has been extending its travel coverage recently, securing a wide-ranging deal with Malaysia Airlines last month to include a range of in-paper advertising and advertorials over the next five months. The deal also included the sponsored publication of an eight-page broadsheet supplement in September backed by an extensive poster and online advertising campaign until the beginning of next year (see Telegraph Secures Promotional Deal With Malaysia Airlines).
Telegraph Group: 020 7538 5000 www.telegraph.co.uk
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