Bauer launches Pride campaign in Manchester

“Acts of Pride”, a campaign by UK artist Martin Firrell, has rolled out across Bauer Media Outdoor’s OOH estate in Manchester.

Manchester is the last stop for the campaign, which launched at the start of the summer. It has already appeared in 11 other cities, including Amsterdam and Stockholm, in central transport hubs and public spaces.

The work spotlights Pride 2025 and highlights the value of inclusion and visibility for the LGBTQIA+ communities.

“These are challenging times for LGBTQIA+ communities all over the world. Rights are being questioned, reduced or withdrawn,” Firrell said. “Coming together, in difficult times, is an act of resistance and these works reflect that simple principle.”

Bauer Media Outdoor (formerly Clear Channel) previously worked with Firrell on the “All Varieties” campaign marking Pride 2024.

Pointing out the need for public spaces to be “inclusive, expressive and reflective of the communities it serves”, Martin Corke, UK chief marketing officer and EU marketing lead at Bauer Media Outdoor, added: “Our continued partnerships with Martin allow us to use our network to make space for stories and identities that need to be seen and heard, especially at a time when those rights are under pressure.”

Bauer purchased Clear Channel’s Europe-North division in April in a deal that aims to provide advertisers with an “enhanced offering” to its existing magazine and audio brands.

Bauer completes Clear Channel Europe-North acquisition