IPC Focuses On Syndication To Boost Brand Power
IPC Media is to extend the syndication of its most famous brands with the creation of a new division dubbed IPC+ to handle the licensing of its operations world-wide.
The new division has been created from the company’s Content & Licensing division and is dedicated to building IPC’s brands through commercial partnerships. IPC+ will encompass brand licensing of the company’s magazines to create consumer products, international licensing partnerships and a syndication of feature materials.
Commenting on the new division Andrew Horton, director of IPC+ said: “IPC+ builds on the strengths of our market leading brands and their content, profitably extending into new markets. Our business is already significant in these areas with 26 international editions, a syndication business that is growing at a double-digit rate and a focused brand licensing programme. IPC+ reflects our commitment to extending that growth.”
Philippa Brown, who has main board responsibility for the new IPC+ division, added: “The re-branding of Content & Licensing to IPC+ reflects IPC’s strategy of leveraging its brands both internationally and in the UK to further grow significant revenues for the business.”
Syndicating successful titles has become increasingly popular amongst magazine publishers. The rival National Magazine Company recently formed an alliance with one of Australia’s biggest magazine publishers to launch a range of new weekly consumer titles (see NatMags Joins With Australian Publisher For UK Launches).
Natmags has also paired with American publisher Rodale International, a move that could see the launch of a range of new health and fitness titles. The partnership will see Rodale’s magazine interests in the UK, which include Men’s Health and Runner’s World, run under the new company banner of NatMag Rodale Limited (see Natmags Forms New Joint Venture Company With Rodale).
IPC Media: 0870 4445000 www.ipcmedia.com
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