Telegraph Boosts Business With Fifty Lessons Partnership
The Telegraph Group has announced a new partnership with Fifty Lessons to make its business library available to the Telegraph readership, and the business community supported by newspaper and its website.
The Fifty Lessons business library allows business leaders from the world’s most influential companies to share their most important learning experiences, condensing years of hard-earned experience into powerful and engaging business lessons.
The deal also sees the Telegraph Group become a shareholder in Fifty Lessons, complementing the existing shareholders including BBC Worldwide and King Street Partners. The new partnership will see one lesson a week from the Fifty Lessons library published in the Daily Telegraph‘s Business 2+jobs supplement.
Telegraph readers will be able to view the featured lessons in full on telegraph.co.uk and take up a free 7-day trial or subscribe to Fifty Lessons.
Commenting on the partnership, Adam Sodowick, co-founder of Fifty Lessons, said: “The partnership with Telegraph Group Limited is an exciting development for our company. This blend of content with the editorial expertise of The Daily Telegraph, and the ability for the reader to watch an engaging video via the telegraph.co.uk website, is a first.”
Mark Payne, Telegraph Group’s Commercial Director, added: “I am convinced that the Fifty Lessons feature will be informative and stimulating, thus broadening the appeal of our Business 2+jobs weekly supplement. We look forward to working closely with Fifty Lessons in order to maximise the potential of this ground-breaking initiative.”
The partnership builds on the Telegraph‘s commitment to its business readers. Earlier this year the newspaper announced the creation of a new Business Club section to attract new readers and bolster its appeal amongst chief executives of small and medium sized companies (see Telegraph Forms New Club To Woo Business Readers).
The newspaper also launched a promotional drive this year to boost sales amongst business professionals with a widespread taxi and outdoor advertising campaign. The campaign targeted readers with the now familiar “Read a best-seller every day” strapline inside taxis, on taxi receipts and across a series of 48-sheet and 96-sheet billboards (see Telegraph Hails Start Of Taxi Advertising Campaign).
Telegraph Group: 020 7538 5000 www.telegraph.co.uk
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