Sky Media announced yesterday that charity GoodGym is the overall Grand Prix winner of the Sky Zero Footprint Fund.
GoodGym, a fitness community project, impressed the judges through its campaign to inspire positive community action, physical exercise and mental well-being and has received an additional £500,000 in media value.
All finalists have won a share of £1.5m across Sky Media’s portfolio.
The fund totals £2m and is designed to aid and amplify brands who are focused on addressing climate change through sustainable products and behaviours.
Each of the finalists, which included natural deodorant brand Fussy, GoodGym, laundry business Guppyfriend, oral wellness brand PÄRLA, confectionary brand Tony’s Chocolonely, and global environmental action NGO Wrap, had the opportunity to share their final TV creative and pitch why they felt they should be eligible for the additional funds.
Fiona Ball, group director of bigger picture and sustainability at Sky said: “GoodGym’s campaign perfectly embodies what the Sky Zero Footprint Fund is all about — using creativity and storytelling to motivate millions to act for the planet.
“Congratulations to all our winners this year for proving that advertising really can be a force for good.”
This year’s Grand Prix fund followed a revamped three-category structure, which featured the Champions category, for larger brands with national influence, the Catalysts category, for charities and non-profits, and the Disruptors category for challenger brands.
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Ivo Gormley, founder of GoodGym, said: “We’re absolutely thrilled to be named the Grand Prix winner of the Sky Zero Footprint Fund.
“Partnering with Sky Media has given us a powerful platform to share our grass roots mission and connect with audiences across the UK.
“Our campaign shows that community movement together can have a big collective impact.
“This additional £500,000 in media value means we can reach millions of people and continue driving meaningful change for the planet.”
The 2025 finalists’ campaigns were developed with AdGreen sustainable production guidance to reduce environmental impact in the filming and production process.
Since the initial launch in 2021, the Sky Zero Footprint Fund has invested £8m in advertising support for sustainability-focused campaigns.
Tony’s and Fussy among winners of Sky Media’s sustainability initiative
